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Sport has the power to change the world. It has the power to inspire, it has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope, where once there was only despair. It is more powerful than governments in breaking down racial barriers. It laughs in the face of all types of discrimination.
——Speech by Nelson Mandela at the Inaugural Laureus Lifetime Achievement Award, Monaco 2000
体育,拥有改变世界的力量。它鼓励人民奋进,让全世界人民更加团结。它是唯一世界上让所有年轻人都能听懂的语言。当你在绝望时,体育能为你带来希望。它是冲破种族歧视最尖锐的利器,让所有的嘲笑和诋毁在体育面前相形见绌。
——节选自曼德拉在2000年世界体育劳伦斯颁奖礼上的演讲
THE COMPANY 公司简介

GSE智烽体育是一家中国领先的专业体育营销服务机构,成立于2009年。我们为专业赛事、企业机构、世界品牌、体育组织、体育部门以及体育场馆提供专业的体育营销服务。我们通过体育营销咨询、整合赞助服务、赛事运营推广、媒体综合服务和赛事公关活动五大服务体系,帮助最大化的提升客户的影响力,品牌价值,销售数量和赛事规模。

GSE established in 2009, is a leading professional sports marketing service company in China. We provide professional consulting, sponsorship, management and promotion, media management, sport public relations services for major corporations, international brands, government bodies, and professional sports venues, as well as strategic sales services for property rights holders.



OUR VISION 公司愿景

我们致力于成为国际一流的体育营销服务公司。
我们相信,体育拥有无穷的魅力,它将力量与技巧,速度与优美,肉体与精神完美结合并体现到了极致,并赋予人们无限的启示与动力。
我们相信,专业的运作能够给予体育更大的规模,更专业的竞赛,更强的视觉冲击,更持久的关注度,更无与伦比的吸引力和更无法替代的营销机会。
我们更加相信,极致的服务能够成就伟大的赛事。

We are devoted to be one of the best sports marketing service companies in the world.
We believe that the sport has infinite charm. It combines strength and skills, speed and beauty, body and spirit. It gives human unlimited inspiration and motivation.
We believe that our professional services can provide professional sports on a larger scale, more professional competition, stronger visual impact, more sustained attention, more attractive to audience which cannot be replaced by any other marketing approaches.
We strongly believe, best service will create great sports.

极致服务成就伟大赛事
GREAT SPORT BEST SERVICE
智烽体育的服务理念来自多年的专业服务经验。 我们相信优质的体育营销服务能够成就完美的赛事。丰富的专业背景,认真的服务态度,国际的服务标准,系统的管理体系均是成就我们优质服务的基石。我们的团队拥有体育营销,广告,媒体,公关,设计以及专业赛事背景,知识面广,经验丰富。根据客户不同的目的与需求,为协会机构,企业品牌,顶级赛事以及专业场馆量身打造专属的服务。

Professional and excellent service is the root and foundation of GSE. The concept of our service is from many years of our professional experiences. We believe great service makes great event. Professional background, dedicated attitude, international standard and systematic management are the elements to contribute to our jobs. Our team members come from several fields of industry, such as sports marketing, advertisement, media, PR, and design. We are intelligent, experienced and professional, and are concentrated on providing exclusive services for rights holders, organizations, brands, events and venues.
2018年,即将迎来“智烽体育”十周年。在过去的9年间,我们看到了体育产业的崛起,积累了一批优质的客户,培养了一个具有体育精神的专业团队。“不积跬步,无以至千里”我们会一如既往地在“做中国一流体育营销服务机构”的道路上前进。 2018 is the tenth year of GSE. For the previous nine years, GSE grew with Chinese sport, and will keep working hard to become “Best sport marketing service company”. 在过去的一年里,智烽体育与合作伙伴又联合打造了一项体育赛事IP——上海杯帆船赛。此项赛事是百年以来黄浦江上的首个帆船赛,具有强烈时代气息和鲜明上海特色的城市景观新品牌,开拓了帆船赛事与城市景观融合的新的赛事运作模式。不仅如此,智烽体育还助力亚洲顶级综合格斗IP——锐力搏冠军赛在中国的推广和运营,为中国格斗迷带来精彩震撼的表演。 At previous year, GSE works with SYC creating a new sport event IP—Shanghai Cup. This event is the first sailing event holding on Huangpu River since founding of People’s Republic of China. The success of this sailing event added glamour to Shanghai’s image as a host city of major international sport events. Also GSE supports the promotion and operation of MMA-Rebel Fighting Championship, bringing Chinese MMA fans with impressive performance. 2017年,智烽体育进行了角色的转变,更重视每项赛事涉入的深度,与赛事和品牌共同成长。但不变的是,我们坚持以“极致服务成就伟大赛事”的理念在营销、赞助、咨询、传播、公关、视觉、活动等方面为客户服务。协助组委会让赛事更上一层楼,帮助企业让品牌大放异彩。 2017 GSE changes its business strategies, focusing more on depth of the events, but does change  the belief of “Great Sport, Best Service”, providing best service on marketing, sponsorship, consulting, promotion, public relation, visual design and activations. 习近平总书记在“十九大”精神报告中强调“体育强国建设”,这是我们从业者的至高至上目标。加强与国外的体育交流,传播中国体育文化,充分结合新时代科技手段,融合体育与各产业的交汇,让体育助力城市发展。 Chairman Xi emphasized the importance of Sport Spirits at 19th CPC national congress. Broadcasting Chinese sport culture, effectively utilizing technology, and supporting city’s development by sport have already became sportsmen’ objectives. 2018年,智烽体育继续在帆船和羽毛球优势项目上发力,用最优质的资源匹配最优质的客户。同时,上海杯帆船赛的品牌形象会进一步升级,锐力搏冠军赛也会扩展到更多城市。智烽体育将为更多政府职能部门在体育赛事如何提升城市新功能方面提供帮助,为赛事和企业在如何提升品牌价值和建立与受众情感联结等方面提供开拓创新的思维。 On 2018, GSE will keep working hard on badminton and sailing events which are our strengths, matching best resources for clients. Furthermore, we will expand MMA and Shanghai Cup scale and organize these events on more cities. 体育营销,被认为是消费者接受度最高的营销方式。智烽体育愿意成为赛事或品牌与体育之间的那座桥,用专业科学的方法和诚信细致的服务,帮助客户实现商业利益,协助客户达成商业目标。 GSE hopes to become the bridge connecting sports and event brands, and satisfy client’s business goal by scientific operation and best service.
MESSAGE FROM PRESIDENT
总裁致辞
智烽体育又欣喜地走过一年,2016我们看到国策印发文中对“体育”的展望和规划,感受到裹挟着资本和IP的体育产业的持续发力,浸染在各行各业投身体育产业促成的繁荣体育+业态中;同时,我们在过去的体育大年中,观赏了精彩的欧洲杯,感动于奥运会的中国女排精神,一项一项体育大赛落户中国,一个一个中国品牌冲出国门。一句话,正是春风得意时。
得意之时淡然。智烽体育一直将“致力于成为中国领先的体育营销服务公司”作为航标灯,以“极致服务成就伟大赛事”作为舵手,在体育海洋中,与赛事一起成长,与客户共同进退,用专业武装自己,用价值为品牌加身。
2017年,智烽体育将继续深耕帆船,羽毛球和网球等领域,加大自主赛事推广的力度,加强与中国杯帆船赛、武汉网球公开赛、中国羽毛球公开赛等品牌赛事合作的深度,加快与新赛事机构和企业品牌达成合作的速度。以点带面,延伸到水上、网球、羽毛球、路跑、篮球等众多体育领域中。在服务客户的同时,我们今年也将创立自己的全新赛事,以此更好地满足客户和市场的需求,呈现更优质的服务。
体育营销,被认为是21世纪最具潜力的营销方式之一。智烽体育愿意成为赛事或品牌与体育之间的那座桥,帮助客户实现商业利益,协助客户达成商业目标。
2016 was quite a year for GSE. We witnessed the new prospect and plan of sports from our government, we felt the passion and heat of the industry and capitals, we experienced all the attentions and expectations from the society.  Meanwhile, we enjoyed the wonderful shows of RIO Olympic Games and UEFA EURO, and we shared the moment with the spirit of our national women volleyball team. Hundreds of the sports events landed in China, and thousands of Chinese brands moved onto the world stage. What a wonderful year for the sports industry in China!
GSE is committed to become the best sports marketing service company in China. We believe that best services will create great sports.  We are dedicated to providing the best services and creating values for sports events, organizers, and commercial brands.
In 2017, GSE will continue focusing on sailing, badminton and tennis. We will enlarge the promotion of our self-own events, enhance the cooperation with China Cup, Wuhan Open and China Open, and setup cooperation with new organizations and brands. We would also step into the sports of swimming, running and basketball. Meanwhile, we will import and launch a new IP event, which caters to the needs of our clients and provides high quality services.
Sports marketing is regarded as one of the most potential marketing approaches in the 21 century. GSE will be willing to become the bridge between our clients and sports, as well as to assist our clients to maximize commercial interests and reach business objectives.
Sports marketing is regarded as one of the most potential marketing approaches in the 21 century. GSE will be willing to become the bridge between our clients and sports, as well as to assist our clients to maximize commercial interests and reach business objectives.